QR code type

Product QR codes that hold a digital passport

Give each product a scannable page with its ingredients, nutrition, allergens, certificates and recycling details. Keep the information current without changing the packaging — a step toward the transparency rules coming to the EU.

  • Ingredients & nutrition
  • Allergens & certs
  • Recycling info
  • Editable after print

Product info

How it works

Create a product QR code in three steps

  1. Enter the details

    Add attributes, an ingredient list, a nutrition table, allergens, certificates and recycling guidance.

  2. Brand and print

    Match the page to your packaging, then download a code to place on the label or carton.

  3. Keep it current

    Update a certificate or reformulate an ingredient list any time — the printed code stays the same.

What's on the page

Transparency the label can't fit

Ingredients and nutrition

Show a full ingredient list and a structured nutrition table, with allergens called out clearly.

Certificates and marks

Display organic, fair-trade and other certifications with the documents to back them up.

Recycling guidance

Tell buyers how to sort and recycle each part of the packaging, and update it as materials change.

Where it fits

Built for products that need to say more

Food & CPG packaging

Carry ingredients, nutrition and sourcing detail beyond what the box can print.

  • Food, CPG

Product transparency

Show buyers where a product comes from and how it's made.

  • Transparency

Compliance prep

Get ahead of the EU digital product passport rules arriving from 2027.

  • Compliance

Cosmetics

List full ingredients, usage and safety notes on a page that fits the small print.

  • Beauty

Supplements

Publish dosage, ingredients and certificates buyers want to verify.

  • Health

Care instructions

Add setup, usage and warranty detail customers keep coming back to.

  • Support

Product QR code FAQ

What is a digital product passport?

It's a scannable page that holds a product's key details — ingredients, materials, certificates and recycling guidance — so buyers and regulators can check them without reading a crowded label.

Can I update the details after printing the label?

Yes. The passport lives on a hosted page, so you can reformulate an ingredient list or refresh a certificate any time and the printed code keeps working.

Does this help with EU compliance?

It's built for the product transparency direction the EU is moving in, with digital product passport rules arriving from 2027. Always confirm the exact requirements for your category.

Can I show allergens and certifications?

Yes. You can call out allergens clearly and display organic, fair-trade and other certificates with supporting documents attached.

Can I see how often the passport is scanned?

Aggregate reporting shows scan totals over time, country and device, helping you review how the product page is used.

Set it up with the print job in mind

  • Start with the information customers most often look for.
  • Add structured attributes and identifiers only when they are accurate.
  • Keep care, support and product details current after the packaging run ships.

Good fits for this QR type

This type is especially useful for packaging, product labels and showroom displays. The strongest implementation usually pairs the code with a short printed instruction that tells people what they will get after scanning.

What to review after launch

Use aggregate reporting to review scans by product or placement, country, device. Create separate QR records for separate placements when you need a clean comparison; one shared code cannot tell you which poster, table or package produced the scan.

One limit worth knowing

A product page can support transparency and product-passport programmes, but regulatory compliance depends on the data and process behind it.

Questions to answer before publishing

  • Will the information change? This dynamic type can be updated, but someone still needs to own the destination and review it.
  • What should the printed instruction say? Describe the result of scanning in a few words rather than using “Scan me”.
  • Does each placement need separate reporting? Create a different QR record for every placement that must be compared.
  • Has the final proof been tested? Check the real size, surface, lighting and mobile destination with more than one phone.

Give every product a page worth scanning

Create your first product QR code — passport page included.