Guides
Everything you need to know about QR codes
Short, practical guides — no jargon. Learn how QR codes work and how to get the most out of them.
Do QR codes expire?
Static QR codes never expire — the data lives in the pattern. Dynamic codes keep working while your account and redirect are active. Here's the full picture.
Read the guideQR code design & print handbook
Design QR codes that stay scannable in print: contrast and quiet-zone rules, logo and error-correction trade-offs, sizing by distance, tricky materials, and a proofing workflow.
Read the guideQR code security
QR codes are safe to use, but the link behind one can be malicious. Learn about quishing, how to scan safely, and how HTTPS and password protection help.
Read the guideQR code size guide
How big to print a QR code for reliable scanning. Use the size ≈ distance ÷ 10 rule, mind the quiet zone and contrast, and always test before you print.
Read the guideStatic vs dynamic QR codes
Static QR codes bake the data into the pattern; dynamic codes store a short redirect you control. Learn the difference, when to use each, and what it costs.
Read the guideThe complete QR code campaign guide
How to run a QR code campaign end to end: static vs dynamic, the right code type, destinations that convert, placement and printed copy, honest measurement, and maintenance.
Read the guideWhat is a QR code?
A QR code is a 2D barcode a phone camera can read. Learn how QR codes work, what they store, static vs dynamic, and where to use them — no jargon.
Read the guide
Guides for planning, printing and maintaining QR codes
Use these guides to understand static and dynamic behaviour, scan safety, print size and the structure of the QR symbol.
Rules of thumb are useful, but the final printed proof on the final material remains the approval standard.
A sensible reading order: start with what a QR code isto understand the symbol itself, then static vs dynamic before anything goes to print — it is the one decision you cannot reverse later.The size guide covers minimum print sizes per surface and scan distance, do QR codes expire clears up the most persistent myth, and the security guide shows how to scan safely and keep your own codes trustworthy. Each guide ends with a short FAQ, and the answers there are also marked up for search engines.