Scan-level analytics
Track total scans, unique devices and trends over time for every code you print.
Goal
Know which print actually worked
Online ads report every click, but a poster has always been a guess. Give each piece its own trackable code with UTM tags, and print finally shows up in the same reports as the rest of your marketing.
- UTM tagging
- Scan analytics
- One code per piece
How it works
From scan to insight in three steps
Make a code per placement
One for the flyer, one for the poster, one for the magazine ad — each tagged so you can tell them apart.
Add UTM parameters
Set source, medium and campaign values so scans flow into your web analytics like any other channel.
Compare and decide
See scans by code, time and place, then put budget behind the pieces that pull their weight.
Why it works
Turn print into a measurable channel
UTM built in
Each code carries its own campaign tags, so sessions land labelled in your analytics tool.
Location & time
See where and when scans happen to learn which regions and dayparts respond best.
Where to use it
Print worth measuring
Flyers & leaflets
Compare drops by neighbourhood to see which rounds convert.
Posters & billboards
Attribute scans to a site so you know which locations earn renewal.
Magazine & press ads
Tell whether a paid placement actually moved readers to act.
Packaging inserts
Measure how many buyers scan a card inside the box.
Event & sponsor signage
See which banners and stands drew the most scans on the day.
Coupon & offer prints
Track redemptions back to the exact promotion that carried them.
Trackable QR code FAQ
What can I actually track?
Total and unique scans, the time of each scan, rough location, and the device type — all broken down per code.
How do UTM tags help?
They label each scan with a source, medium and campaign, so sessions appear in your web analytics next to your other channels for a fair comparison.
Can I tell two flyers apart?
Yes. Give each piece its own code and tags, and the dashboard reports them separately so you can rank performance.
Can I change the destination mid-campaign?
Yes. Because the code is dynamic, you can update the landing URL without touching what's already printed.
Is scan data anonymous?
Analytics are aggregate and don't identify individuals. Share a privacy notice on your landing page as good practice.
Turn the scan into a clear next step
- Choose one audience and one action for the first version.
- Use a short printed instruction that describes the result of scanning.
- Build the destination with Website, Coupon, Landing page rather than forcing every job into the same QR format.
- Test the complete path on a phone, including weak lighting and mobile data.
- Review the destination when the offer, form, file or event changes.
Put analytics behind your print
Create a trackable QR code and see which pieces earn their place.