Give it white space
Thermal print smudges and fades, so leave a generous clear margin so the pattern stays defined.
Where to use
Print a QR code on the receipt and the moment of a good visit becomes a rating, a survey answer or a loyalty signup — while the customer still has their phone out.
Receipts are read in the hand, about 15 cm from the eye — but thermal print is faint, so don't size to the minimum. The rule of thumb: minimum size ≈ scan distance ÷ 10.
| Context | Minimum size | Scan distance |
|---|---|---|
| Standard thermal receipt | 1.5 × 1.5 cm | up to ~15 cm |
| Code with generous white space | 2 × 2 cm | up to ~20 cm |
| Bottom-of-receipt promo block | 2 × 2 cm | up to ~15 cm |
| Wide-format or kitchen receipt | 2.5 × 2.5 cm | up to ~20 cm |
Note: Thermal receipts fade and rub — test on the actual paper after it's been in a pocket, not just fresh off the printer.
Who it's for
Catch customers at their happiest and turn a good visit into a rating.
Ask one or two questions about the visit while it's fresh.
Let customers join a loyalty programme or points card in a tap.
Reward the next trip with a scan-for-discount on the receipt.
Link to your returns policy or warranty registration for the item bought.
Send a full digital copy for expenses and records.
Aim for at least 1.5 × 1.5 cm, and 2 × 2 cm if you can spare the space. Thermal print is faint, so going smaller than that risks scans failing as the receipt fades.
Thermal ink fades with heat, light and rubbing. Bigger codes with a clear margin last longer — but for anything important, keep the size up and the contrast strong.
The next useful step: a review page, a short survey, a loyalty signup, a return-visit offer or returns and warranty info. Pick one clear action.
Yes, with a dynamic code. The till prints the same static image, but you repoint it — from a review push to a seasonal offer — whenever you like.
Near the bottom, with white space around it and a short line like "Scan to rate us." Keep it clear of the tear edge and any dense text.
Create a receipt QR code — sized for thermal print, editable whenever your ask changes.