Give it a quiet zone
Leave clear space around the code — about four modules — so nearby text or images don't confuse the scan.
Where to use
Flyers people actually act on
A flyer gets glanced at for a few seconds. A QR code turns that glance into a scan — straight to your offer, RSVP or booking page, no URL to remember.
- One-tap offer
- Editable link
- Scan-tested sizes
Flyer QR size guide
Flyers are read at arm's length or picked up off a counter. The rule of thumb: minimum size ≈ scan distance ÷ 10.
| Context | Minimum size | Scan distance |
|---|---|---|
| A6 handout (105×148mm) | 2 × 2 cm | up to ~20 cm |
| A5 flyer (148×210mm) | 2.5 × 2.5 cm | up to ~25 cm |
| A4 flyer / one-pager | 3 × 3 cm | up to ~40 cm |
| Code with a center logo | 3 × 3 cm (use higher error correction) | up to ~30 cm |
Note: Print a test copy and scan it with a couple of phones before committing to a full run.
Who it's for
Flyers that lead somewhere
Promotions & offers
Send scanners straight to a discount code or landing page.
Event promotion
Link to an RSVP or ticket page and update it as details change.
Local marketing
Door drops and counter flyers that open a map or menu.
Real estate
Point to a listing, gallery or viewing calendar.
Campaign tracking
See which flyer batch or location drives the most scans.
Classes & workshops
Fill seats with a code to the sign-up form.
Flyer QR code FAQ
How big should the QR code be on a flyer?
Around 2 × 2 cm on an A6 handout and up to 3 × 3 cm on an A4. Bigger is safer — flyers are often scanned from a table or across a counter.
Where should I place the code?
Somewhere with clear space and good contrast — a corner or a dedicated panel works best. Keep it clear of folds and the bleed edge.
Can I change where the code points after printing?
Yes, with a dynamic code. Redirect it to a new offer or event page and every printed flyer follows, no reprint.
Will it scan over a photo background?
It can, but it's risky. If you must, put the code on a solid light panel over the image so the contrast holds.
Can I track scans per flyer campaign?
Yes — a dynamic code records scans over time, so you can compare batches, locations or dates.
What makes this placement work
- Give the code one action, use a readable size and leave enough white space around it.
- Preserve the quiet zone around the code.
- Avoid decorative changes that reduce foreground/background contrast.
- Scan a production proof with more than one phone before approving the full run.
- Match the destination to the placement. Common choices include Website, Coupon, Event.
Turn every flyer into a tap
Create a flyer QR code — and change where it points whenever your offer does.